DMCA Policy for Programmatic Advertising In Games
We at [Your Company Name] deeply respect the intellectual property rights of others and expect our users, advertisers, and partners to do the same. This DMCA Policy outlines our procedures for addressing copyright infringement claims in accordance with the Digital Millennium Copyright Act (DMCA). This policy applies specifically to content, assets, or creative elements used within programmatic advertising displayed across the games on our platform.
We are committed to responding to clear notices of alleged copyright infringement that comply with the DMCA. This policy describes the information that should be present in a DMCA notice and counter-notice.
Filing a DMCA Notice of Infringement (Takedown Request)
If you are a copyright owner or an agent authorized to act on behalf of one, and you believe that any programmatic ad creative or content appearing within a game on our platform infringes upon your copyrights, you may submit a notification of alleged copyright infringement to our Designated Copyright Agent. Please ensure your notification includes all of the following information:
- A physical or electronic signature of the copyright owner or a person authorized to act on their behalf.
- Identification of the copyrighted work claimed to have been infringed, or, if multiple copyrighted works at a single online site are covered by a single notification, a representative list of such works at that site.
- Identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access disabled, and information reasonably sufficient to permit us to locate the material (e.g., specific ad creative ID, screenshot of the ad, game title where the ad appeared, precise date/time of observation, or other specific identifiers).
- Information reasonably sufficient to permit us to contact the complaining party, such as an address, telephone number, and, if available, an electronic mail address.
- A statement that the complaining party has a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law.
- A statement that the information in the notification is accurate, and under penalty of perjury, that the complaining party is authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.
Filing a DMCA Counter-Notification
If you believe that your programmatic ad creative or content was removed or disabled by mistake or misidentification of the material, you have the right to file a counter-notification. Upon receipt of a valid counter-notification, we will forward a copy to the original complaining party. Unless the copyright owner files an action seeking a court order against you, the removed content may be reinstated after 10-14 business days.
Your counter-notification must be a written communication provided to our Designated Copyright Agent and must include substantially the following:
- A physical or electronic signature of the subscriber.
- Identification of the material that has been removed or to which access has been disabled and the location at which the material appeared before it was removed or access to it was disabled.
- A statement under penalty of perjury that the subscriber has a good faith belief that the material was removed or disabled as a result of mistake or misidentification of the material to be removed or disabled.
- The subscriber's name, address, and telephone number, and a statement that the subscriber consents to the jurisdiction of the Federal District Court for the judicial district in which the address is located, or if the subscriber's address is outside of the United States, for any judicial district in which the service provider may be found, and that the subscriber will accept service of process from the person who provided notification under subsection (c)(1)(C) or an agent of such person.
For all DMCA-related correspondence, please use our dedicated contact page: Contact Us.